What is permission marketing?Every business needs to market their products and services. Nowadays this happens online as well as offline. As a successful business you will either have or will be looking to market your products and services on the web. A website is in most cases the right vehicle to do so. But hang on... people still need to go to your site and you still need to make sure they are receiving the right information about your products. Even more important is to make people wanting to come back to your site and either order the products and services online or picking up the phone to speak to your business directly. Statistics show that only a minority of users purchase anything on their first visit to a site. You need to capture their attention an dwant them to come back. Your customer needs to be reminded that your business actually exists. Permission marketing fills that gap! Get potential customers to sign up for more information through a prominent contact form on your site or via your existing mailing lists from other resources. These existing customers (prospects) then need to be reminded of your products and services on a regular basis - with automated email campaigns. You don't want to sit and look through your email lists every day and seach for new customers to send an email to, do you? Well read on to the Basecamp and Features pages to see how we can help with that.
What's with the permission?
There is a lot of spam out there on the net! Unsolicited emails, just as the letters you get through your door
of companies you never even heard of. With our opt-in functionality you give your customer the choice. When they sign
up to a campaign through yoru website they get an email and verify that they like to receive further information
about your company. If yo get their permission in other ways that's fine as well.
The key thing is to give the customer
a choice and let them decide to be part of it.
That also means that you don't waste resources in sending out
mails and maintaining the contact when that person has no interest in it at all.

